From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

The University of Georgia announced a field logo partnership with Delta Air Lines on Friday via press release. Beginning with ...

A new General Motors sign was installed overnight Friday on the Hudson's Detroit office building in downtown Detroit. GM will ...

Domino's brand refresh features a new slogan, jingle, and packaging that CMO Kate Trumbull told Business Insider took 20 months to finish.

Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal of its controversial logo redesign that went viral online. The company — ...

LogoAI, a global leader in AI-powered logo creation, today announced the launch of its latest Online Logo Animation Maker, a new tool that allows businesses to transform static logos into dynamic, ...

Cracker Barrel ends partnership with Prophet consulting firm after intense customer backlash over failed rebrand that ...

The Carbon Chamber and Economic Development Corp. celebrated its rebranding Tuesday night with a ribbon cutting and open ...

Stock down nearly 16% since logo change announced on August 19 Store traffic down about 8% since new logo launch - CFO Pommells Annual revenue forecast below analysts' estimate The company was forced ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans ...

The NCAA's Division I Administrative Committee on Wednesday introduced a proposal that would modify rules for commercial ...