LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into ...

If you want to hyper-target a specific audience or demographic on LinkedIn, you can advertise your business or product on specific group pages via LinkedIn Ads. LinkedIn Ads display in a similar ...

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and ...

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

The following excerpt is from Ted Prodromou‘s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound LinkedIn provides an affordable way to ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

If you're intimidated by the wide world of LinkedIn advertising but you want to explore it, this podcast is for you. If you're already advertising on LinkedIn but you need some guidance on more ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms like Instagram or YouTube, and others, like, say, President ...