General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Jun 20, 2020, 07:30pm EDT Jul 21, 2021, 03:40am EDT This article is ...

LEXUS has unveiled the all-new IS, bringing fresh excitement to fans of the brand’s compact rear-wheel-drive sports sedan. The global debut took place last Sept. 9, with the car set to go on sale in ...