The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

Define the objective of your nurturing program – and keep it realistic. While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing program ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Jason Bahnak is the Co-founder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. There’s a point in many revenue meetings where everyone ...

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...