Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

When Tim "Tank" Hutchings rolls into town with thousands of LEGO bricks in tow, it's not just playtime — it's showtime.

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...

At the Consumer Electronics Show (CES) 2026 this week, LEGO and Disney (DIS) unveiled new bricks that will lead LEGO Star ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...