Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client? That obviously isn’t possible in the real world—at least not right away. Even when your site ...

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Many of the nation's most renowned law firms have felt the public relations wallop delivered by law gossip blogs, those online tabloids that can turn an interoffice memo into a virtual billboard of ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Leading a law firm isn’t like leading in other industries. In a law firm, you’re managing people and running a business while also being responsible for bringing in new clients and delivering ...

Will it transform marketing, communications and business development? While the arrival of PE investment may seem unsettling at first, it holds the promise of helping law firm marketers and their ...