Back in April, The LEGO Icons Lord of the Rings: The Shire #10354 set launched right here at the LEGO Shop priced at $269.99. At the time a somewhat surprising Gift With Purchase (GWP) promotion was ...

LEGO has done something it rarely does: bring back a GWP. A GWP is a “Gift With Purchase,” a smaller LEGO set you get for free when you buy certain other sets from the LEGO Store. Right now, LEGO has ...

LEGO fans and Lord of the Rings collectors have another reason to head to LEGO right now. For a limited time, every purchase of The Lord of the Rings: The Shire ($270) comes with an exclusive bonus: ...

Images of another Lord of the Rings Lego set have leaked. This one appears to be the free gift customers will get if they buy the upcoming Bag End set. It depicts the moment Smeagol and Deagol find ...

Lego's next The Lord Of The Rings set is finally available to buy. The Shire set is the third LOTR set in three years and costs $269.99. For a limited time, anyone who buys the set will get two ...

LEGO is forever expanding the buildable fantasy. This time, the iconic brand has teamed up with ‘The Lord of the Rings’ and Warner Bros. Discovery Global Consumer Products to recreate a breathtakingly ...

Cameron is deeply involved in daily pop culture, and what he affectionately refers to as nerd culture. With the hottest gaming and entertainment takes possible, Cameron is constantly surprising ...

LEGO's Barad-dûr set has dropped to its lowest-ever price in a new deal. The epic set consists of 5,471 pieces showcasing the towering Eye of Sauron high above Middle-earth, complete with minifigures ...