Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...