Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

I’ve loved LEGO bricks since receiving my first box from my mom when I was just five years old. Many of you have likely played with the bricks with your own kids or grandkids at least once in your ...