This is read by an automated voice. Please report any issues or inconsistencies here. Worldwide brand L’Oréal is entering the “beauty tech” world, debuting two infrared-driven innovations at this year ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...
L'Oréal Light Straight + Multi-styler has been unveiled at CES 2026 Plates are made from glass and use patented infrared technology Can straighten effectively at lower temperatures L'Oréal has just ...
Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the ...
I’m all for not burning my hair to a crisp. I’m all for not burning my hair to a crisp. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience reporting ...
L'Oréal Groupe unveiled two new beauty tools powered by light technology at CES 2026. The tools — Light Straight + Multi-styler, an infrared-powered hair styling tool, and LED Face Mask, a silicone ...
Back before I made the decision to get locs, I – like many other Black women – had relaxed hair. As such, I curled and flat ironed my hair into heat damage that soon turned into breakage. This was ...
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