Millions of Kroger shoppers swipe or enter their loyalty card at the checkout every day, allowing the retailer to tabulate ...

Consumer Reports uncovered that Kroger collects vast amounts of personal data through its loyalty program. The grocery giant ...

A new Consumer Reports (CR) investigation uncovered that Kroger grocery stores collect extensive customer data and use it to make detailed inferences, such as by using an “income predictor,” an ...

So what it means is many people will get personalized discounts. A lot of people love discounts and it’s a free loyalty ...