Google the term "hybrid marketing," and you'll find more than a few differing definitions. However, most describe it as different – but complementary – selling methods, explains HiveMind Studios. It's ...

In the context of financial advisor marketing, how many times have you been told that “content is king”? I often hear this from marketers and consultants who want advisors to purchase their content.

This morning’s Internet Week keynote offered a little more insight into what he likes and what he doesn’t. To wit: None of your tacky traditional advertising, thanks. Tumblr wants “creative ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

The healthcare marketing space has changed dramatically over the last decade. Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency ...

With ChatGPT still the dominant AI assistant despite rising competition, OpenAI is under pressure to build sustainable ...

While “interruptive advertising in someone’s social-media stream” may move product, “the process of brand building and brand loyalty and love for a brand” can “only come from the kind of advertising ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The metaverse is to digital advertising what smartphones were to the internet. Sure, a lot ...

Promotional writing requires a careful balance between grabbing the reader's attention, presenting the information in an appealing format, and marketing to the needs of a specific audience. Successful ...

Why the best kind of developer marketing may be “anti-marketing” Your email has been sent Developers like to pretend they’re allergic to marketing, but they’re just as susceptible as anyone else. In ...