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Visit Detroit is now a front-of-shirt sponsor for Juventus, a professional football club based in Turin, Italy.
Juventus confirm that the new sponsorship deal with Jeep is worth €69m until 2028, while Visit Detroit fills ‘the second slot ...
Jeep had been Juventus’ main sponsor from 2012 until the last season, paying €45m in each of the last three years. However, Italian media believe the new agreement may be worth half of that sum.