JCPenney 'anonymous ad' in Times Square, NYC. Courtesy of JCPenney. JCPenney has been on the ropes for the last 14 years. In 2010, revenues reached nearly $18 billion but fell to $7.2 billion in ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

Despite JC Penny's best efforts to pull a turnaround and gain costumer's loyalty back, the department store's latest drop in sales may be the last straw. According to Business Insider, JC Penny is ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...

JCPenney is using social media to showcase the budget wedding and is encouraging users to follow along with the ...

JC Penney makeover fails to spark turnaround. ... In January, Johnson announced a new strategy for the chain that did away with the hundreds of sales events it was once known for.

JCPenney 's big turnaround has been failing, with $4 last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing ...

JCPenney detailed its Q4 strategy at a virtual briefing hosted by CEO Marc Rosen and Chief Merchandising and Supply Chain Officer Michelle Wlazlo. Guiding the seasonal playbook is a $1 billion ...

With both JC Penney and Best Buy set to report earnings this week, marketers and analysts will be analyzing their turnaround efforts. Skip to main content Sister Publication Links. Ad Age ...

CEO Marvin Ellison thinks he can turn the retailer around with these ideas. 1. "On the art side of retailing, ... I would argue that J.C. Penney is as good as any mid-tier retailer in our ...

Source: J.C. Penney. Investors in J.C. Penney have had to deal with years of volatility as the stock has lost a huge amount of ground during the.