NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

LOS ANGELES & BELLEVUE, Wash.—The TV measurement company iSpot has announced an integration with TikTok that will provide brands with a deeper understanding of how the audience reach of TikTok ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

NEW YORK—The ad tech platform TripleLift has reached a deal with the TV measurement company iSpot.tv that will give all of TripleLift's programmatic clients access to iSpots’ Streaming Competitive ...

TV measurement and attribution platform iSpot has signed Roku as the first major TV-streaming publisher to use its key business media product “Outcomes at Scale.” The Outcomes tool will be used by ...

Genius Sports, the data, technology and broadcast partner that powers ecosystem connecting sports, betting and media, has announced a strategic partnership with TV measurement company, iSpot. The ...

iSpot attribution powers Roku's optimization for better campaign performance Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

The U.S. Joint Industry Committee (JIC) has completed its mid-term audit of Comscore, iSpot and VideoAmp, reaffirming the certification and currency-grade readiness of all these firms, per a press ...