PARIS — Initio Parfums Privés is teaming with Dsm-Firmenich on functional fragrance creation. The privileged partnership comes 10 years after the niche perfume brand’s launch. It focuses on scents ...

PARIS — Initio Parfums Privés is poised to inaugurate its first flagship, based in Paris, in mid-May. The 540-square-foot boutique, situated at 320 Rue Saint-Honoré, in the city’s first arrondissement ...

Promising an olfactory experience like no other, INITIO Parfums Privés – a pioneer in the art of functional perfumery – has ...

PARIS - There's a changing of the guard at the top of niche fragrance brands Parfums de Marly and Initio Parfums Privés. Julien Sausset - who has served as their chief executive officer for the past ...

PARIS — Two hot niche fragrance brands — Parfums de Marly and Initio Parfums Privés — have been snapped up by Advent International, which took a majority stake in the labels. Financial terms of the ...

“The way that Initio and Parfums de Marly have been able to break through the clutter in a world where you have more and more players is a very unique asset and quality,” Béliard said. There are two ...