It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Ice baths have become a trend in health and fitness, especially among elite athletes and some celebrities. It’s impossible to scroll through social media without encountering someone “taking the ...

An ice bath is essentially immersing yourself up to the neck or shoulders and staying in cold water for a specified duration.