NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...

The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for ...

Industry Leaders Convene to Examine AI Governance, Privacy Enforcement, State Legislation, and Federal Policy Shaping the Future of Digital Advertising ...

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...

Advertisers love podcasts so much now, they’re asking for ROI and still hoping the host gets their name right.

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive ...

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

The Interactive Advertising Bureau (IAB) has expanded its Centers of Excellence (CoE) by adding and reappointing new leadership. The new leadership teams will support innovations that have emerged and ...

NEW YORK, April 9, 2025 /PRNewswire/ -- As media consumption continues to shift, the 2025 IAB NewFronts is where marketers and media buyers come to see what's next — especially when it comes to video.

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management ...