Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs. Customer Data Platforms (CDPs) are rapidly becoming a foundational ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The ...

Why It Matters for Dealers As CDPs become more common in automotive retail, many dealers still question how they differ from CRMs and whether they truly impact ad performance. PureCars’ data shows CDP ...