In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find ...

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...

In my last FTC piece, I provided a primer on the capabilities of agentic AI, the value of the tech and how it can be tested and tweaked to improve accuracy. AI agents can make a major impact in many ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

Leaders and managers don’t need to be data scientists, but they do need to know how to read and apply data in context ...

Soter Analytics' AI-powered software can detect OSHA violations from uploaded images and videos, allowing companies to create ...