Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

This post breaks down exactly how they're doing it. You'll see the specific strategies that work, real examples from successful SaaS brands, and actionable steps you can implement today. YouTube has ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...

The search by brand marketers for consumer engagement has led to the continued growth and funding of the social media influencer that has made millionaires of some vloggers and online celebrities the ...