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Lindsey Crossmier has been a financial writer since 2022, and has been regularly quoted as an expert in outlets such as U.S. News, GOBanking Rates and Yahoo! Finance. She leverages her Yale financial ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl. “We thought it was a clever play on the term know-it-all, ...

Setting up a website is a critical step in establishing your business. Not only does it help people contact you and learn more about the business, but your website is also a reflection of your brand.

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

"How do I register my business?" is one of the most commonly asked questions from new small business owners. What most new business owners don’t realize is that registering your business isn’t simply ...

Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl. And it’s not an uncommon problem. A name is one of the ...