Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

When I first launched my business, I didn't have a marketing budget. But what I did have was creativity, time and a sense of urgency to get my name out there. You don't need thousands of dollars to ...

Market change refers to the dynamic and continual evolution of marketplaces due to a variety of factors. Those factors include: Technological Advancements: Innovations in technology can rapidly alter ...

Stop competing on their terms. These ChatGPT prompts decode competitor patterns to reveal market opportunities others miss.

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s), ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...