A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Looking for a landing page builder that can handle multiple deployments, A/B testing and personalization? Here are some of the best page builders available. In the era of talking refrigerators and ...

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...

I’ve been a testing junkie all my life. Whether as the founder of the Single Grain digital marketing agency or as one of the co-founders of Content Marketer, I’ve always been obsessed with pitting web ...