Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Here are five books that guide you toward a sharper personal brand. Each one helps you build trust, share your work with ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

As culture shifted into group chats, TikTok feeds, and always-on platforms, brand discovery stopped happening in one place.

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Storytelling has become quite the brand buzzword these days, and for good reason: It’s been proven to be 22 times more memorable than facts, and it releases feel-good chemicals like dopamine and ...

Here's how you can transform your own brand by embracing creativity, strategy and a unique story.

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

We caught up with the British menswear entrepreneur to talk about the journey so far ...

Instead of chasing donors in 2019, focus on creating strong and consistent communications that set your nonprofit apart. Developing a strong identity for your organization helps attract like-minded ...