PHOENIX — The NCAA Division I Council approved a package of rules Wednesday related to how athletes are compensated for their celebrity endorsement work and proposed allowing schools to be more ...
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Co-Creating With Athletes: The Next Brand Advantage
Today's athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete's lived narrative and a real connection to the product.
A bipartisan group of senators is working on a college sports bill that would pre-empt state laws and create national regulations for name, image and likeness compensation to players, establish an ...
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