How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

SAN FRANCISCO, April 29, 2020 (GLOBE NEWSWIRE) -- Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from ...

Understanding the data lifecycle and maximizing the tools you already have helps small businesses boost the bottom line.

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven products that directly support the core brand promise—elevating handcrafted ...

Companies of all sizes collect information on their customers. Whether it’s contact information or tracking buying behaviors, we are constantly collecting data purposely or indirectly. Sometimes these ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...