World of Hyatt has been the consensus best-value hotel loyalty program for years. But Hilton’s January 2026 program overhaul, Hyatt’s February 2026 award chart changes (taking effect in May 2026), and ...

Hotel loyalty programs promise points, upgrades and exclusive rates. But Marriott Bonvoy, IHG One Rewards and World of Hyatt are also powerful tools driving travelers to book direct. What does that ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings ...