A healthcare CRM is customer relationship management software specifically designed for use in the healthcare or pharma industry. Doctor’s offices, clinics and hospitals use these specialized CRM ...

While CRM technology is used in many similar ways across a lot of industries, in healthcare there are special considerations due to the Health Insurance Portability and Accountability Act (HIPAA), a ...

Exploring the intricacies of customer relationship management (CRM) implementation within the healthcare sector involves navigating a landscape of unique challenges and promising opportunities: the ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

While healthcare is moving to the value-based care environment, the challenge of analyzing care results remains to be solved. Some may say that the transition to value-based care is taking baby steps.

Customer relationship management (CRM) software is an integral part of any successful business operation. It’s a technology that is designed to boost customer satisfaction by improving interactions ...

Part 1 of this two-part series addresses the reasons CRM has lagged in the health insurance industry and suggests that change is imminent. “The health insurance industry, in general, is one of those ...

Customer relationship management (CRM) is a relatively new concept for healthcare organizations that have long thought little of the patient until they show up in the hospital or doctor's office. But ...

The harbingers abound: 2011 is a year of health and wellness focus for US health plans. Assuming the selections represented in a recent AHIP solutions smart brief are some indication of industry ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In their latest foray into health IT investment, some health systems are layering customer ...

A CRM tool helps companies streamline processes and improve profitability — most often organizing specific areas like contact management, sales management, agent productivity and more. By the same ...