Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

During Gen Con 2024, Hasbro unveiled a few new additions to the Beyblade line, as players will be getting new theme toppers from Star Wars and Marvel. The team showed off four new multipack sets, two ...

Hasbro is celebrating Beyblade Day by announcing the return of the Beyblade World Championships in 2025. Wave three of Beyblade's CX line has also been revealed and pre-orders are available now. You ...

Hasbro’s been on a tear with Transformers mashups in the last few years, giving us transforming robot takes on Dracula, the vehicles and dinos of Jurassic Park, and ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. First, we'll ...

It's toy season. For boys, one of the hottest items on the market this year builds on an ancient concept: the spinning top. The tops are called Beyblades, and I discovered them on the playground of my ...

Following the 'Beyblade X' national tournament last year, I attended the World Championship this year, held at Tokyo Tower in ...

Hasbro is cracking down on fake "beyblades" the hottest toys to hit the shelves this season. Beyblades, sold as "Battling Tops," are the latest craze from Japan. The new tops are shiny, plastic discs ...

EXCLUSIVE: After turning the Hasbro toys Transformers and G.I. Joe into hit feature franchises, Paramount Pictures will try again with Beyblade. The studio has acquired rights to turn Beyblade into a ...

When Brian Goldner arrived at Hasbro in 2000 as chief executive, the toy and game maker generated $30 million from its Transformers action figures. In 2007 the “Transformers” movie grossed $700 ...

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