The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...

Studies reveal individuals deemed attractive receive 10% to 15% higher salaries than their peers. This is one powerful influence of the halo effect on perceptions of success, health and talent. This ...

What is a cognitive bias? It’s a preconceived opinion you form about other people and things. It is not based on an objective analysis, and you form it for no real reason except what you happen to ...