TikTokers are changing their hair to test a new theory, trying to change perception with each new style. The #hairtheory currently has over 70 million views on TikTok, as people post videos with ...

Here's how to find a hair color that is best suited to your complexion, according to a hairstylist. Plus, the three rules to ...

There really might be some truth to the expression “New hair, new you.” Search “hair theory” on TikTok, and you’ll find hundreds of videos of users transforming their whole vibe by simply changing how ...

Kim Armga, of Jacksonville, was grieving her 15-year-old daughter when she found color theory six years ago. “I stopped caring for myself,” she said. “I didn’t know what to do.” She had stopped taking ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

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