The short answer: Yes, branding matters immensely in a landscape as crowded as streaming, where the likes of Amazon Prime ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Technical problems aside, the new Max offers a look similar to the old HBO Max format with important changes. At launch, HBO is the only brand among all the platforms included within Max that's ...

The ongoing back-and-forth over the future of HBO and its parent company Warner Bros. Discovery calls to mind a line from one ...

Another told the brand ... to Max. HBO Max was purple before which was unique, but Max is just gonna be blue like nearly every other one.” Some subscribers noted that they had issues simply ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery splitting into two separate media companies – separating CNN from HBO Max - The announced split, which ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...