The regulator has given it "strategic market status", opening the door to what it calls "proportionate interventions."

The CMA has designated Google as having "strategic market status" in the search and search advertising markets, which means the company has such "a substantial and entrenched" position that it requires special regulations to ensure fair competition.

The UK’s designation of Google Search with strategic market status could reshape how advertisers buy, measure, and compete for visibility across search and search ads.

The U.K.'s competition watchdog has imposed a tighter regime on the way Google handles search and search advertising—and the company isn't happy.

Google may need to alter its UK search operations as it becomes the first company impacted by Britain's competition regulator's new powers against Big Tech. The move gives the regulator authority to ensure fair competition in Google's dominant search services,