Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

The ruling in the Google antitrust trial has led to a host of hard-to-answer questions about the future of Google's search ...

The U.S. sued Google on Tuesday, accusing the $1 trillion company of illegally using its market muscle to hobble rivals in the biggest challenge to the power and influence of Big Tech in decades.

What would convince you to stay on Bing instead of jumping to Google? A banner pitching Microsoft Edge’s features, a page that mimics Google’s look, or a Google-style search bar that promises your ...

SAN FRANCISCO (AP) — A federal judge on Tuesday ordered a shake-up of Google’s search engine in an attempt to curb the corrosive power of an illegal monopoly while rebuffing the U.S. government’s ...

User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

People’s conversations with Claude began popping up in Google search results — just like what happened with ChatGPT and Grok. They’ve now disappeared.

Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to ...

The final day of Google Search Central APAC 2025 focused on query understanding, content quality, and what happens before results hit the page. In 2023, there were more than 800,000 search quality ...

Google was spared the worst possible judgment in its landmark antitrust case Tuesday: A judge allowed it to keep Chrome and Android under its fold and continue to pay tech companies to promote its ...

Google, now 27, originated from a Stanford dorm project by Larry Page and Sergey Brin, initially called Backrub. They ...