Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Search Engine Land is your source for Google Looker Studio (formerly Google Data Studio) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, ...

Monitoring dashboards can help you detect issues in website performance and identify data changes quickly. Google Looker Studio allows users to create customized dashboards, blend data from multiple ...

Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform. Google wrote "Data Studio is now Looker ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.