Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Search Engine Land is your source for Google Looker Studio (formerly Google Data Studio) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, ...

Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform. Google wrote "Data Studio is now Looker ...

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...

GA4 Data Set Configuration Errors in Looker Studio are a common issue faced by many users when trying to use their Google Analytics 4 (GA4) data. The error, “Looker Studio cannot connect to your data ...