Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

Tracking Internet users through their IP addresses has always been a controversial privacy issue for companies. Google has also faced numerous lawsuits over tracking Android users and using GeoIP to ...

Google Chrome is already looking to get rid of the cookie, and it may soon allow users to avoid IP-based cross-site tracking as well. Photo: Pinkcandy (Shutterstock) If you’re on the internet browsing ...

Keep your Chrome data just a bit more private. Credit: Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images If you're not one of the approximately 3 billion people currently ...

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: Why we care. The two-hop proxy is only implemented on Chrome, meaning Google ...

A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, ...

Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

Google is testing a new security feature that hides your IP address in the beta version of the Chrome browser, MSPowerUser reports. The feature is simply called “IP Protection” and will basically do ...

When you use your browser, your IP address is visible to websites, online services, and threat actors who can use that information against you for tracking and other privacy-invading actions. At the ...

CHICAGO -- Chances are, you "Google" something several times a day. "When you have a random question, the first thing you pull up is Google," said Google user Christine Leos. But what are you giving ...