Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: GA4 will begin introducing the new tools over the next few weeks and will continue ...

This weekend, on Saturday, July 1, 2023, Google’s Universal Analytics (UA) will sunset, no longer processing data. "Universal Analytics was built for a generation of online measurement that was ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version ...