For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve competition for online display advertising.

Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Alphabet Inc's Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to drive profits.

Alphabet Inc.’s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its advertising exchange is too risky, technologically difficult and would disrupt the market.

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

Google's had mixed luck with antitrust rulings lately, but it's not a great sign that Google has so many legal woes that it can be hard to keep them all straight. The case that just got underway is the remedy phase of the AdTech trial,

Alphabet Inc's Google will lift its temporary ban on election-related advertisements on Dec. 10, it said on Wednesday.

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

British competition regulator will seek to better regulate Google search capabilities after the government unleashed new regulatory powers on the search giant.

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.

Specifically, the agency has found that Google is dominant in search and search advertising, holding a greater than 90 percent share of Internet searches in the UK. In Google's US antitrust trials, the rapid rise of generative AI has muddied the waters.