Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google is bringing more ads to AI Overviews and testing them in AI Mode. Google is bringing more ads to AI Overviews and testing them in AI Mode. is a news writer who covers the streaming wars, ...

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel ...