Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...