Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, following on from Gen X, Y and Z, to 'signify how these different ...

Now that marketers have their heads wrapped around Gen Z and what they're all about, it's time to give a warm welcome to Generation Alpha, the youngest crop of consumers who are just coming into their ...

Gen Alpha is rewriting the slang dictionary with chaotic, meme-driven lingo like “67,” “skibidi,” and “rizz,” leaving older generations scrambling to keep up. Their language evolves at internet speed, ...

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up.

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...