As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

Add Yahoo as a preferred source to see more of our stories on Google. The advertising watchdog banned eight adverts that breached UK code (Getty Images) “Degrading” ads objectifying women, showing non ...

For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Data shows how gambling apps use paid installs, in which countries casino apps spend most on ads, and which markets turn that ...

Microsoft has been testing its ad-supported Xbox Cloud Gaming service over the past few months, as I exclusively revealed in ...

Integral Ad Science (IAS) has uncovered a new ad-fraud operation exploiting Android gaming apps to covertly divert ad traffic to a network of HTML5 gaming domains. Called ‘Arcade’, the scheme has ...

Messages referencing an ad-supported tier for Xbox Cloud Gaming has been spotted within the app, signalling an official ...