ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

Facing the possibility of a legal battle, a local personal-injury law firm has stopped airing a television commercial that features characters from ads for insurance giant Geico. Geoff McDonald & ...

The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

WASHINGTON--(BUSINESS WIRE)--Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be advertising’s 2012 icon of the year. “Most people know I work for ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...