The GE Business Screen provides a framework for analyzing a company's portfolio of businesses. Instead of simply categorizing businesses as "stars," "cash cows," "question marks," and "dogs" (as in ...
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GE McKinsey Matrix Explained
Way Back Wednesday Video! The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model ...
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