That picture is of Ford's F-150 PowerBoost hybrid. It's such a good truck that I wrote recently that it's overshadowing the fully electric Lightning. Now Ford's just canceled the Lightning in its ...
Last Sunday, Ford made its official announcement about the grand opening of its new world headquarters. Which is great and all for everyone who works there... but more interesting than the building ...
Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, including CEO Jim Farley, expressed interest in EREV, or Extended Range ...
Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, ...
Ford CEO Jim Farley calls the $30,000 EV pickup a new “Model T moment,” but analysts question whether Ford can scale fast enough to survive. Bill Pugliano/Getty Images For decades, Ford’s profits have ...
Ford CEO Jim Farley announced the end of the all-electric Lightning in favor of hybrids. We analyze if ceding the electric ...
The sales numbers are out for 2025 and despite uncertainty about tariffs and falling demand for EVs, truck sales drove ...
The EV race isn’t just heating up, it’s turning existential for legacy automakers. At the Aspen Ideas Festival last Friday, Ford CEO Jim Farley made that reality clear. If American car companies can’t ...