Frooti and Appy fizz are like India’s go to beverage. It’s next to impossible if you never had it in your life. But have you ever wondered the people behind making his product a household name? Frooti ...

Funky, fizzy, badass Alia Bhat runs in a slow motion to touch a mango in the room. Alia’s magical touch transpires her fizz into the mango, and we have India’s first fizzy mango drink. The ...

Loves to tell stories around culture, entertainment and food. Hoards books and stationery in her free time. When not reading or writing, you'll find her curled up on a couch at a quiet cafe, with a ...

Mumbai, Mar 8 () As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is extending its flagship brand Frooti to the sparkling fruit juices segment. "In 2005 we ...

KATHMANDU: Parle Agro, the largest Indian beverage company, is reintroducing the much-loved refreshing Frooti to its Nepali consumers. To strengthen the connection, for the first time ever Parle Agro ...

Revamping a brand could mean several things for several organisations. Essentially, creating a new identity using all the right ingredients — technological inputs, scaling presence, improving sales ...

Nadia Chauhan, joint managing director and chief marketing officer of Parle Agro, talks to Moneycontrol about health consciousness among consumers and how it affects sales of packaged fruit-based ...

New Delhi: One of India’s biggest FMCG firms, Parle Agro, now employs Nadia Chauhan as its Chief Marketing Officer and Joint Managing Director. Nadia joined her father’s Parle Agro group in 2003 when ...

Parle Agro has launched Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during the scorching summer months, the campaigns aim to maximize ...

DOOH advertising for the mango beverage inside INOX and PVR theatres is also in the planning stages. The next time one keeps spotting billboards of actors Alia Bhatt and Ram Charan sipping Frooti at ...