If you grew up in the United States, you can probably guess what flavor a brightly-colored sugary treat might be. Purple is ...

For those who have grown weary of cereals that all taste the same, this one's for you. Kellogg's has a new product pouring into bowls this summer — and it's a box of Fruit Loops with a new flavor and ...

Smart Choices' bad reputation is growing. Nutritionist and food industry critic Marion Nestle pointed out recently that in the new front-of-package nutrition labeling scheme, sugary cereals like ...

Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a ...

Depending on who you ask, Froot Loops have either always had multiple flavors to match their multiple colors… or it’s all the same flavor and just a trick of the tongue. Either way, they were always ...