In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel. The ...
CANNES, FRANCE — On July 26, some five hours via TGV rail service from this Mediterranean city that this week plays host to advertising industry leaders and iHeartMedia’s senior executive team, the ...
Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...
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